Who we are
Dama Beauty Cosmetics is more than just a brand—it's a testament to the power of dreams, resilience, and self-love, founded by Ariane Rahmtulla, a passionate Latina entrepreneur with roots in Guanajuato, Mexico. Growing up in extreme poverty, Ariane arrived in America at 17 with nothing but big aspirations and an unshakeable faith. Today, Dama Beauty is more than a brand; it's a celebration of inner strength and outer glow, offering cruelty-free products crafted with premium ingredients, bold colors, and innovative formulas. We prioritize customer joy, community building, and accessibility, blending luxury with everyday affordability to help everyone feel confident and radiant, no matter their starting point.
What we do
At Dama Beauty, we empower women through premium, cruelty-free products that celebrate diversity and self-expression. Drawing from Ariane's journey of overcoming obstacles with hard work and dedication, our line is designed for real women chasing their dreams. From pH color-changing lip oils that adapt to your unique vibe, to richly pigmented matte lipsticks in shades like “Red Seduction” and “Empowered,” liquid blushes for that natural flush, and sculpting contours for effortless definition—we craft long-lasting, skin-loving formulas that suit all tones and lifestyles. Our focus is on boosting confidence, encouraging creativity, and proving that luxury beauty doesn't have to be out of reach.
Our story
Our story is Ariane's story—a tale of triumph born from humble origins in Guanajuato, Mexico. Raised in poverty, she came to America at 17, fueled by a dream to shine on the radio. Starting with an entry-level job at Univision, enduring grueling hours and relentless hustle, Ariane climbed her way to becoming a beloved radio personality. Now, as the founder of Dama Beauty Cosmetics, she channels that same grit into a brand that uplifts women everywhere. Through her online presence as an influencer, Ariane connects deeply with Latinas who've faced similar struggles, sharing messages of faith, perseverance, and possibility. Dama Beauty isn't just about makeup; it's about reminding every woman that with dedication and belief, she can transform her life and inspire others.
Our Vision
We envision a world where every woman, no matter her background, feels empowered to achieve greatness. Inspired by Ariane's belief that faith, hard work, and dedication can overcome any obstacle, Dama Beauty aims to shatter barriers and foster self-worth. We're dedicated to inclusive, high-quality products that honor individuality and spark confidence, particularly resonating with women who've turned their beginnings into beautiful stories of success. Join us in celebrating the journey from dreams to reality.